SEO Specialist - Brighta

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Requirements:

• 2-4 years of SEO experience in an agency setting is preferred.
• Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Strong knowledge of on-page and off-page SEO best practices.
• Familiarity with HTML, CSS, JavaScript basics, and web development principles related to SEO.
• Experience optimizing content focused on user intent and conversion goals.
• Ability to interpret data and draw actionable insights from performance metrics.
• Strong written and verbal communication skills to explain SEO concepts to clients.
• Experience in white hat link building techniques only; black or grey hat methods are not accepted.
• Able to manage multiple projects in a fully remote environment.
• Preferred certifications in Google Analytics, Google Ads, or similar.

Responsibilities:

• Conduct in-depth keyword research to inform content strategies and target high-value search queries.
• Optimize website elements including titles, meta descriptions, headers, internal linking, and image alt text.
• Conduct website audits and collaborate with developers to address technical SEO issues such as site speed and mobile optimization.
• Collaborate with the content team to optimize content for SEO, including blogs and multimedia assets.
• Develop and execute link-building strategies to enhance domain authority.
• Track and analyze SEO performance metrics using analytical tools, preparing monthly client reports.
• Monitor competitor SEO strategies to identify new opportunities.
• Stay updated on SEO trends and best practices.