Field Marketing Manager (Egypt)

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Requirements:

• Bachelor’s degree or equivalent.
• Minimum of 4 years of marketing experience in the B2B space.
• Experience in health insurance sector or SAAS is a bonus.
• Familiarity with Zoho Analytics or JIRA is a plus.
• Experience in event and/or offline campaign marketing.
• Strong strategic marketing skills to develop creative and effective strategies.
• Ability to manage multiple projects simultaneously.
• Bilingual in French and English.

Responsibilities:

• Manage offline marketing campaigns and support the Sales team in generating and closing opportunities.
• Collaborate closely with digital and brand marketing teams.
• Develop and execute strategic marketing initiatives coordinated with regional Sales team stakeholders.
• Plan and oversee events, webinars, and out-of-home campaigns.
• Conduct post-event follow-ups to maximize engagement and lead generation.
• Evaluate marketing performance and provide insightful reports to the commercial group.
• Manage relationships with media agencies to optimize campaign effectiveness.
• Leverage account-based marketing campaigns targeting sales’ target accounts.
• Utilize Zoho Analytics for monitoring lead progression and feedback for improvements.
• Manage relationship with Sales team to understand market feedback and support needs.