Senior Paid Search Leader - Hands-On Role (REMOTE FIRST)

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Requirements:

• Demonstrable passion and proven experience with scaling ecommerce revenue through PMax, Search Ads, and YouTube Ads/Shorts.
• Experience generating a high volume of leads for DTC brands across multiple industries.
• Ability to build high-converting landing pages for leadgen campaigns.

Responsibilities:

• Develop paid search strategies that are profitable and scalable across various industries.
• Setup, launch and manage paid search campaigns on Google and Bing.
• Write, wireframe and brief landing pages for leadgen campaigns.
• Run AB testing campaigns for high-volume campaigns.
• Create funnel based strategies to drive greater performance.
• Prepare performance analysis reports and make recommendations.
• Read and articulate performance data for reporting.
• Conduct meticulous consumer research to orientate GTM strategies.
• Share knowledge with the Webprofits team.
• Innovate and stay ahead of the latest paid search tactics.