Public Sector Marketing Lead

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Requirements:

• 8+ years of experience in growth, consulting, finance, analytics, marketing, or similar areas.
• 4+ years of experience in or with the Public Sector, specifically state or local governments.
• Experience in enterprise technology marketing including inside and field sales.
• Excellent stakeholder management and communication skills.
• Strong analytical skills with a focus on data-driven impact.
• Proven ability to lead by influence in cross-functional initiatives.
• Salesforce proficiency required.
• BS/BA in a quantitative or marketing-related field or equivalent experience.

Responsibilities:

• Own quarterly and annual Public Sector pipeline generation goals, aligning plans with stakeholders.
• Define strategy for marketing to the Public Sector and drive innovation in go-to-market motions.
• Identify new channels to optimize the sales funnel and unlock revenue.
• Manage marketing program budget for Public Sector and prioritize resource allocation.
• Forecast and measure demand generation impact on the sales pipeline.
• Collaborate with cross-functional teams to build a best-in-class marketing strategy.
• Champion and embed company cultural principles.