Senior Manager, Brand Marketing

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Requirements:

• 8+ years of content and brand marketing experience in the B2B SaaS industry.
• 3+ years of experience managing cross-functional teams and external resources.
• Proven ability to execute strategic marketing plans that drive growth.
• Experience leading go-to-market campaigns and content development.
• Strong understanding of social media best practices.
• Ability to track and measure brand performance.
• Excellent storytelling and communication skills.

Responsibilities:

• Develop and implement a comprehensive brand strategy to enhance Vidyard’s market positioning.
• Drive brand consistency across all channels through strong brand guidelines.
• Lead and mentor a cross-functional team including creative lead and external contractors.
• Develop a content strategy supporting brand positioning and customer engagement.
• Oversee creation of high-quality marketing materials and digital assets.
• Collaborate on go-to-market strategies for product launches.
• Manage social media strategy and external communications with agencies.