Senior Marketing Campaigns Manager

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Requirements:

• Strong (usually 7+ years of) experience in B2C email marketing, including campaign creation, management, and optimization.
• Proficiency in customer engagement platforms (e.g., Braze, Mailchimp, HubSpot, Marketo).
• Great stakeholder management skills, with the ability to work with Product, Growth Marketing and wider teams to take ownership in campaign leadership.
• Strong understanding of A/B testing, segmentation, and personalization strategies.
• Experience with analytics tools (e.g., Google Analytics, email platform reporting) to track and evaluate campaign performance.
• Excellent copywriting and editing skills, with an eye for detail.
• Strong collaboration skills, able to work effectively across functions and levels.
• Knowledge of email best practices, including deliverability, compliance (GDPR), and inbox placement.

Responsibilities:

• Developing a strategy and calendar for marketing campaigns that can be rolled out across the growth and product teams.
• Develop, implement, and refine email marketing campaigns to foster customer engagement and loyalty.
• Collaborate with the product, content, and design teams to craft compelling email marketing content and visuals.
• Manage email lists, segment audiences, and deliver personalized campaigns that resonate with customers.
• Evaluate campaign performance and share insights, offering suggestions for continuous improvement.
• Stay informed on industry trends, tools, and email marketing best practices to continually enhance effectiveness.
• Ensure all campaigns adhere to GDPR and other industry regulations.
• Mentoring growth marketers across the company.