Marketing Analytics Lead

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Requirements:

• 5-7 years of experience in a marketing analytics role at high growth startups.
• Extremely strong technical skills across SQL, data visualization tools, and analytics platforms.
• Experience working with performance marketing teams and understanding of growth marketing challenges.
• Experience with attribution methods from in-platform numbers to MMM.
• Data engineering experience for foundational marketing analytics.
• Passionate about food as medicine and nutrition therapy.

Responsibilities:

• Lead marketing analytics strategy: Build and execute a roadmap driving key initiatives for growth.
• Own and evolve measurement + attribution: Develop and improve marketing measurement and attribution through data analysis.
• Supercharge growth marketing through analytics: Identify optimization opportunities and collaborate on goal setting.
• Own marketing data engineering: Create and maintain core marketing data tables for reporting and analytics.