Director, Member Engagement

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Requirements:

• 7+ years of experience in marketing, focusing on engagement and utilization strategies in B2C or B2B2C.
• Experience in creating and executing innovative marketing campaigns.
• Proven track record in setting up and scaling marketing operations.
• Strong analytical skills for data-driven decisions.
• Creative mindset for developing compelling content and strategies.
• Excellent leadership and team-building skills.
• Strong background in digital health or related industries preferred.

Responsibilities:

• Build and lead high-performance Engagement and Marketing Operations teams.
• Develop a data-driven marketing machine for executing multi-channel campaigns.
• Work with product and technology team to implement marketing operations infrastructure.
• Leverage healthcare data for targeted marketing strategies.
• Ensure alignment with customer and member services teams.
• Iterate on engagement strategies using data.
• Stay updated on industry trends to enhance marketing efforts.