Product Marketing Specialist

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Requirements:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3+ years of experience in product marketing, market research, or data analysis.
• Strong analytical skills with expertise in market research methodologies and competitive analysis.
• Proven ability to analyze data and translate findings into actionable insights.
• Proficiency in data analytics tools such as Google Analytics, Tableau, and Excel.
• Strong communication and storytelling skills.
• Experience working with cross-functional teams, including product, sales, and marketing.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities:

• Conduct in-depth research on market trends, industry shifts, and competitive landscape to identify opportunities and challenges for iTel’s product portfolio.
• Perform competitive analysis to benchmark iTel’s products against key competitors and provide insights into product pricing and positioning.
• Collect and analyze customer feedback to understand customer needs and preferences.
• Develop detailed buyer personas and customer segments for targeted marketing efforts.
• Present actionable insights on customer trends and product performance to relevant teams.
• Collaborate with product managers to align product features with customer needs.
• Build training opportunities for sales teams.
• Contribute insights to shape go-to-market strategies and analyze marketing campaign performance.
• Provide recommendations to optimize future campaigns based on data-driven insights.
• Evaluate product launch success through data analysis.