Senior Manager, Content Marketing

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Requirements:

• 5+ years of experience in content marketing focused on strategy, creation, and multi-channel distribution.
• 1-2 years of experience in a people management role.
• Proven track record in full-funnel content creation driving measurable growth.
• Exceptional writing, editing, and storytelling skills across multiple content formats.
• Strong understanding of SEO principles to enhance brand awareness and demand.
• Proficiency with CMS platforms, data-driven content performance optimization, and budget management skills.

Responsibilities:

• Lead the development and execution of a comprehensive content strategy aligned with SOCi's brand mission.
• Oversee the content lifecycle from ideation to execution, ensuring brand voice aligns and drives business results.
• Develop high-quality content across formats, manage social media content, and collaborate with other teams for cross-channel campaigns.
• Establish content KPIs, report performance metrics, and implement a testing approach for continuous improvement.