Head of Brand

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Requirements:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 10+ years of experience in brand leadership, with a proven track record of success.
• Strong understanding of brand strategy, positioning, and messaging.
• Experience in developing and executing successful marketing campaigns across various channels.
• Excellent leadership and team management skills.
• Proficiency in data analysis and performance measurement.
• Strong communication and presentation skills.
• Ability to work effectively in a fast-paced and dynamic environment.
• Master's degree in Business Administration or Marketing (preferred).
• Experience in the Financial Services industry.
• Proven ability to build and maintain strong relationships with internal and external stakeholders.
• Experience in leading cross-functional teams and driving organizational change.
• Strong understanding of financial metrics and budgeting.

Responsibilities:

• Develop and execute a comprehensive brand strategy that aligns with the company's overall business objectives.
• Conduct in-depth market research and consumer insights to inform brand positioning and messaging.
• Collaborate with design, product, and other cross-functional teams to ensure brand consistency across all touchpoints.
• Oversee the creation and execution of innovative and engaging brand campaigns across various channels, including digital, social media, traditional media, and events.
• Develop compelling brand messaging and creative assets that resonate with the target audience.
• Manage campaign budgets and timelines to ensure efficient and effective delivery.
• Identify and cultivate strategic media partnerships to amplify brand reach and visibility.
• Negotiate media placements and optimize media spend to achieve maximum ROI.
• Lead and mentor a high-performing brand marketing team, providing guidance and support.
• Measure the impact of brand partnerships on brand awareness, market share, and revenue.
• Establish key performance indicators (KPIs) to track the success of brand marketing initiatives.