Paid Search Media Buyer

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Requirements:

• Bachelor's degree in Marketing or related major required.
• 5+ years of performance marketing experience in search.
• Knowledgeable with automation tools (bidding and targeting), Google Analytics, and ad management/testing tools.
• Experience scaling campaigns while maintaining performance KPIs.
• Ability to problem-solve and structure complex projects.
• Effective communication with multiple stakeholders.
• Adapts to a fast-paced environment and manages time effectively.

Responsibilities:

• Responsible for all aspects of executing paid search campaigns on platforms like Google, Bing, YouTube, and other search networks.
• Develop media strategy and build paid media plans including audience targeting, messaging, budgeting, and optimizations.
• Communicate campaign performance to clients and establish road-maps for future strategies.
• Analyze performance data and provide action plans based on insights.
• Continuously measure and optimize campaign performance and establish benchmarks.
• Prepare reports and present results to clients and management.