Demand Generation Marketing Specialist

View full description

Requirements:

• 1+ years of B2B demand generation experience in a SaaS environment.
• Strong writing skills and experience with content creation for various marketing materials.
• Data-driven mindset committed to optimizing and improving programs.
• Experience working closely with cross-functional Marketing and Sales teams.
• Strong project management skills and ability to work independently on complex projects.
• Meticulously organized and able to handle pressure.
• Comfortable with ambiguity and effective in problem-solving.

Responsibilities:

• Execute integrated national demand programs to generate qualified leads.
• Project manage and execute end-to-end webinars, direct mail, and email campaigns.
• Measure campaign performance and generate data-driven insights.
• Run data-informed experiments to enhance campaigns.
• Collaborate with Sales and SDRs to maximize campaign impact.