Contractor: Marketing Operations Services

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Requirements:

• At least 2+ years of experience with a Marketing Automation Platform (e.g. Marketo) and a CRM (e.g. Salesforce).
• Direct experience in B2B or Edtech SaaS demand generation and digital marketing campaigns.
• Experience with multiple Marketing Automation Platforms (e.g. Marketo, Hubspot, Pardot) and email automation software (e.g. Iterable, Braze).

Responsibilities:

• Build and execute marketing programs in a Marketing Automation Platform (currently Marketo) for various campaigns including emails.
• Create and maintain smart lists and segmentation for automated initiatives.
• Build and maintain lead management automation including scoring models and routing logic.
• Ensure marketing emails follow industry best practices.
• Troubleshoot campaigns and email deliverability.
• Execute updates to landing pages and assets in various tools.
• Analyze performance of all marketing activations.