Associate Director of Social Media

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Requirements:

• 7+ years of experience at a digital media publisher.
• Experience managing teams of social media experts.
• A passion for travel and local discovery.
• Experience in ideating and creating social content for brand partners.
• Expertise in social analytics and Google Analytics.
• Interest in learning paid marketing tools.
• Excellent verbal and written communication skills.
• Ability to handle diverse tasks with flexibility.

Responsibilities:

• Leading the social team to create short/mid/long-term growth strategies for various social platforms.
• Fostering accessibility and representation on social media channels.
• Creating and posting engaging social media content across channels such as Facebook, TikTok, and Instagram.
• Collaborating with editorial for multiplatform programming.
• Partnering with commerce team for affiliate promotions.
• Co-owning a local travel creators program.
• Providing best practice insights based on industry research.
• Developing branded content for advertisers.
• Analyzing social analytics and implementing new tactics to meet traffic goals.