Product Activation & Growth Specialist

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Requirements:

• Education: Associate’s degree or equivalent.
• 2-5 years of experience.
• Strong communication and presentation skills, with experience conducting live demos or webinars.
• Familiarity with SaaS products and competitive landscapes.
• Analytical mindset with the ability to track and report performance metrics.
• Familiarity with fundraising platforms or K-12 education is a plus.

Responsibilities:

• Conduct outbound campaigns (email, calls, webinars) to inform customers about the new fundraising functionality.
• Create tailored outreach strategies targeting customers who might benefit most.
• Guide customers through the setup and activation of the fundraising feature.
• Provide live support (calls, video demos) to remove friction during onboarding.
• Monitor activation metrics and follow up with customers who drop off before completing activation.
• Identify existing customers using free or competing tools through usage data.
• Develop personalized outreach to engage and convert these users.
• Track KPIs like activation rates, time-to-activation, and competitive conversions.
• Provide regular reports to leadership, identifying trends and improvement opportunities.