PPC Executive - Remote in UK

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Requirements:

• 1-3 years of experience managing PPC campaigns, ideally in the DTC sector.
• Strong familiarity with Google Ads, YouTube, and Bing Ads platforms.
• Experience in ad copy testing, negative keyword mining, and bid strategies.
• Ability to execute landing page optimizations effectively.
• Passion for data-driven decision-making with experience in performance metrics.
• Self-starter mindset, thriving in fast-paced environments.
• Familiarity with international PPC markets like US, UK, Canada, and Germany is desirable.

Responsibilities:

• Assist in managing U.S. PPC campaigns, including bid management and performance optimizations.
• Own the management of PPC campaigns in the UK, Canada, and Germany.
• Help create and execute ad copy testing frameworks for optimization.
• Collaborate with Content and Design teams for landing page improvements.
• Drive efforts to enhance Quality Scores and reduce customer acquisition costs.
• Ensure PPC ad copy complies with advertising guidelines.
• Partner with the Video team to develop YouTube advertising strategies.