Healthmerch - Email Marketing Specialist

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Requirements:

• 5+ years of email marketing experience
• Strong strategic and analytical mindset
• Excellent copywriting and content creation skills
• Proficiency in audience segmentation and personalization
• Project management skills with attention to detail
• Tech-savvy, familiar with CRM tools like HubSpot or Klaviyo
• Adaptable and curious about email marketing trends

Responsibilities:

• Develop and launch cold email outreach campaigns
• Design nurture sequences to guide leads from interest to loyalty
• Segment audiences to ensure personalized, targeted messaging
• Maintain an email content calendar in sync with sales cycles
• Execute abandoned cart recovery strategies to boost revenue
• Collaborate with design, sales, and marketing on content creation
• Analyze performance data and refine strategies accordingly
• Run A/B tests to optimize engagement rates