Digital Marketing Specialist

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Requirements:

• Minimum of 3 years of experience in both technical and strategic SEO.
• At least 2 years of hands-on experience in planning and executing social media campaigns and contents.
• Minimum of 2 years of experience in content creation and persuasive copywriting.
• Proven track record in digital marketing within the tech, software, or IT industry is highly preferred.
• Proficiency in Google Analytics, Search Console, Tag Manager, and design tools.
• Familiarity with UX/UI design principles, basic web development knowledge, and experience with product development is a plus.
• English and German proficiency are mandatory.

Responsibilities:

• Lead SEO efforts, covering both technical and non-technical aspects.
• Implement best practices, optimize website performance, and stay updated with algorithm changes.
• Develop and execute marketing strategies tailored to e-commerce, focusing on driving engagement and conversions for iCards by cogify.
• Plan, execute, and optimize social media campaigns while creating engaging B2B content.
• Develop and write compelling content for B2B corporate blogs and various digital platforms aligned with the company's goals and audience needs.