Growth Marketing Manager, MarTech

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Requirements:

• Bachelor’s degree with relevant experience in a marketing technology role.
• 5+ years of experience in marketing technology, growth marketing, or a related role.
• Strong experience with advertising platforms such as Meta, Google, and TikTok.
• Expertise in customer data platforms (CDPs) like Segment and Treasure Data.
• Hands-on experience with marketing automation, CRM systems, and marketing analytics tools.
• Solid understanding of digital marketing channels including paid media, SEO, and social media.
• Strong project management skills and experience in leading cross-functional projects.
• Analytical mindset with experience in A/B testing and data analysis.

Responsibilities:

• Lead and manage the integration of advertising platforms (Meta, Google, TikTok) into the marketing ecosystem.
• Oversee the setup, integration, and maintenance of CDPs like Segment and Treasure Data.
• Design and implement integrations between marketing technologies, ad platforms, and CDPs.
• Create automated, data-driven campaigns leveraging insights from advertising and customer data platforms.
• Implement A/B tests and experiments for improving marketing channels.
• Partner with product, engineering, and analytics teams for effective data utilization.
• Drive marketing technology project execution from concept through implementation.
• Support development and execution of growth marketing strategies.