Clinical Development/HEOR Marketing Manager

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Requirements:

• 5+ years of marketing and product management experience in successful B2B healthcare companies.
• Knowledge of SaaS, Pharmaceutical, or healthcare IT industries essential.
• Experience related to clinical trials and/or HEOR studies preferred.
• Proven success in executing marketing plans and measurable outcomes.
• Understanding of various marketing channels, including content creation and digital marketing strategy.

Responsibilities:

• Lead market research and insights initiatives to inform strategic decision-making and product roadmap development.
• Create customer-focused product/solution value proposition messaging.
• Develop cohesive go-to-market strategies aligned with customer needs and company strategy.
• Collaborate with sales and enablement teams to create targeted sales tools and training.
• Work with marketing teams to create customer-centric marketing programs and drive lead generation.