Senior Customer Lifecycle Marketing Manager - International

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Requirements:

• 5+ years of experience in lifecycle marketing, customer marketing, or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• Proven track record of launching successful end-to-end lifecycle programs.
• Outstanding project management and organizational skills.
• Curiosity to understand customer behaviors and motivations.
• Excellent copywriting and creative skills.
• Strong business judgment and a passion for data-driven decision-making.
• Cross-functional collaboration skills with strong listening abilities.

Responsibilities:

• Run a customer lifecycle program with operational excellence, collaborating with Customer Outcomes and Marketing Operations.
• Optimize lifecycle journeys through experimentation and data, adapting content and messaging for cultural relevance.
• Measure campaign effectiveness by partnering with Marketing Operations and Analytics for reporting and insights.
• Develop a lifecycle campaign roadmap based on regional customer insights and business needs while ensuring compliance with market regulations.
• Champion company cultural principles as the organization scales globally.