Head of Digital Marketing

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Requirements:

• 8+ years in digital marketing focused on inbound growth.
• 3+ years in a B2B SaaS environment.
• Ability to manage remote teams and multiple projects in fast-paced scenarios.
• Strong grasp of analytics tools like Google Analytics and marketing automation platforms like HubSpot.
• Experience managing campaigns across channels with measurable business impacts.
• Demonstrated success in building and leading high-performance teams.

Responsibilities:

• Develop and implement a comprehensive inbound marketing plan using paid and non-paid channels.
• Allocate budgets across various media and optimize for ROI.
• Collaborate on SEO-optimized content and manage corporate web properties.
• Orchestrate multi-channel campaigns including SEO, SEM, and paid social.
• Lead conversion rate optimization initiatives to boost engagement and conversion.
• Set inbound lead goals, analyze metrics, and refine marketing activities.
• Enhance marketing operations and tech stack, including CRM and data processes.
• Provide leadership and mentorship to a team of digital marketers.
• Manage vendors and agencies to drive campaign execution.