Head of Demand Generation

View full description

Requirements:

• Bachelor's degree in Marketing, Business, Education, or a related field.
• 7+ years of experience in demand generation or growth marketing.
• At least 3 years in a leadership role, preferably in a SaaS company.
• Expertise in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).
• Strong analytical skills for translating data into actionable insights.
• Proven record in lead generation and revenue growth in K-12 or EdTech.
• Experience with complex sales cycles and ABM strategies.
• Excellent project management skills.
• Strong collaboration and communication skills.
• Passion for K-12 education.

Responsibilities:

• Develop and execute comprehensive demand generation strategies to increase awareness, generate leads, and grow the sales pipeline.
• Oversee campaign creation, execution, and optimization while collaborating with various teams.
• Implement lead nurturing strategies using automation tools and personalized outreach.
• Partner with Marketing Ops to track and report key performance metrics.
• Manage and mentor a marketing team, ensuring alignment with organizational objectives.
• Lead customer-centric marketing efforts targeting K-12 executives.
• Collaborate with Sales and Marketing Ops for alignment with sales goals.
• Manage the demand generation budget to maximize ROI.