Email Marketing Specialist

Posted 2024-10-26

💎 Seniority level: Entry, Experience in email marketing

📍 Location: Costa Rica, Guatemala, Paraguay, Honduras, Panama

🏢 Company: Proppel

⏳ Experience: Experience in email marketing

🪄 Skills: Data AnalysisSalesforceGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Experience in email marketing, including campaign planning, design, and execution.
Proficiency with email marketing platforms (Mailchimp, HubSpot, Klaviyo, Salesforce).
Understanding of email best practices, including segmentation, list management, and A/B testing.
Strong analytical skills and experience with performance tracking.

Develop, implement, and optimize email marketing campaigns to enhance customer engagement and drive business goals.
Collaborate with cross-functional teams to create and refine content that aligns with brand voice and target audience.
Conduct A/B testing, segmentation, and personalization to improve open, click-through, and conversion rates.
Analyze campaign performance data and provide actionable insights and recommendations for ongoing improvements.
Maintain email lists and databases, ensuring accuracy and compliance.
Use email marketing platforms and tools to set up automated workflows, customer journeys, and triggered emails.

Posted 2024-10-24

📍 Argentina, Brazil, Mexico, Chile, Colombia

🔍 Digital marketing

🏢 Company: Proppel

Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Active Campaign).
Strong analytical and reporting skills and experience with data-driven decision-making.
Excellent written communication skills and attention to detail.
Creative mindset with the ability to generate engaging content.
Ability to strategize campaigns from scratch for different audiences and various accounts simultaneously.

Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
Analyze customer data to create targeted email lists and segments for personalized messaging.
Collaborate with the content team to write compelling email copy and design visually appealing templates.
Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversions, to optimize future campaigns.
Conduct A/B tests on subject lines, content, and timing to identify the most effective strategies.
Ensure all email marketing efforts comply with relevant regulations and best practices according to locations and industries.

Data AnalysisContent creationData analysisCommunication SkillsAnalytical SkillsCollaborationWritten communication

Posted 2024-10-24

🔧 Requirements