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Email Marketing Specialist

Posted 2024-10-24

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📍 Location: Argentina, Brazil, Mexico, Chile, Colombia

🔍 Industry: Digital marketing

🏢 Company: Proppel

🪄 Skills: Data AnalysisContent creationData analysisCommunication SkillsAnalytical SkillsCollaborationWritten communication

Requirements:
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred.
  • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Active Campaign).
  • Strong analytical and reporting skills and experience with data-driven decision-making.
  • Excellent written communication skills and attention to detail.
  • Creative mindset with the ability to generate engaging content.
  • Ability to strategize campaigns from scratch for different audiences and various accounts simultaneously.
Responsibilities:
  • Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
  • Analyze customer data to create targeted email lists and segments for personalized messaging.
  • Collaborate with the content team to write compelling email copy and design visually appealing templates.
  • Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversions, to optimize future campaigns.
  • Conduct A/B tests on subject lines, content, and timing to identify the most effective strategies.
  • Ensure all email marketing efforts comply with relevant regulations and best practices according to locations and industries.
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