CRM Marketing Manager

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Requirements:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• Minimum of 5+ years of experience in CRM, automation, and personalization in an e-commerce environment.
• Proficiency with CRM platforms and marketing automation tools, ideally in Bloomreach and Segment.
• Strong analytical skills and experience working with customer data to drive decision-making.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Strong project management skills, with the ability to handle multiple projects simultaneously.

Responsibilities:

• Design and implement CRM automation strategies to nurture customer relationships, increase engagement, and drive retention.
• Create and manage personalized customer journeys across email, SMS, push notifications, and other CRM channels.
• Oversee end-to-end campaign development from strategy to execution, ensuring messaging is aligned with customer segmentation and behavior.
• Develop A/B tests and experiments to optimize performance across touchpoints.
• Track and analyze CRM campaign performance, providing actionable insights to optimize future campaigns.
• Collaborate with ecommerce, product, engineering, and IT teams.