Outbound Marketing Specialist

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Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2-4 years of outbound marketing experience focusing on logistics, transportation, or supply chain services.
• Experience with B2B outbound marketing tools, especially LinkedIn Sales Navigator.
• Excellent communication skills to craft messaging for logistics buyers.
• Experience with CRM tools like Salesforce and email marketing platforms.
• Ability to manage multiple campaigns in a fast-paced environment.
• Understanding of logistics industry including freight forwarding and supply chain management.
• Strong analytical skills for assessing campaign performance.
• Familiarity with digital marketing and account-based marketing strategies.
• Proficiency in Google Analytics and Excel.

Responsibilities:

• Design and implement targeted outbound marketing campaigns highlighting various logistics services.
• Conduct cold outreach via email and phone to potential clients, qualifying leads for sales.
• Collaborate with sales teams to identify target industries and decision-makers for campaigns.
• Measure and analyze campaign success using KPIs, providing insights for improvements.
• Manage prospect databases using Salesforce and sales enablement tools.
• Support outbound marketing initiatives related to logistics conferences and events.
• Manage social media channels, focusing on B2B engagement, especially LinkedIn.
• Collaborate with sales, operations, and content creators to align marketing efforts.