Marketing Operations Specialist

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Requirements:

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• 2-4 years of experience in marketing operations with a focus on Pardot and CRM platforms.
• Experience in analytics tracking across digital channels.
• Familiarity with A/B testing methods and tools.
• Proficiency in Salesforce and Pardot.
• Strong analytical skills for assessing campaign performance.
• Experience with Google Analytics, marketing automation workflows, and UTM tracking setup.
• Ability to manage multiple projects concurrently with attention to detail.

Responsibilities:

• Manage day-to-day operations within Pardot, including campaign setup, lead scoring, segmentation, and email automation.
• Develop and execute targeted email marketing campaigns for lead nurturing and customer retention.
• Ensure seamless integration of Pardot and Salesforce for accurate lead tracking.
• Implement analytics tracking across all marketing channels and maintain reporting dashboards in Salesforce.
• Collaborate with the marketing team to design and execute digital campaigns, ensuring accurate performance measurement.
• Manage the lead database and ensure effective segmentation and dynamic content utilization.