Field Marketing Manager, EMEA

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Requirements:

• 3-5 years of event experience
• Strong Salesforce and Pardot experience, or comparable relevant experience
• Advanced understanding of B2B marketing
• Proven track record of delivering creative and effective events
• Experience working with sales teams
• Experience with international partner management
• Thrives in a fast-paced environment
• Ability to work individually and collaboratively across various cross-functional departments including sales and marketing

Responsibilities:

• Develop and execute regional marketing campaigns tailored to the EMEA market, aligned with global marketing goals and local business objectives.
• Plan, organize, and execute regional trade shows, webinars, roadshows, and partner events to generate leads and increase brand awareness.
• Adapt global marketing materials and campaigns to suit the cultural and business nuances of different countries within the EMEA region.
• Collaborate with regional partners to co-create marketing programs, manage joint campaigns, and ensure alignment with channel strategy.
• Work with internal teams to develop region-specific marketing assets, including case studies, sales collateral, blogs, and localized landing pages.
• Track, analyze, and report on the performance of regional marketing activities to optimize future campaigns and ensure ROI on marketing spend.
• Manage and allocate the regional marketing budget to maximize impact and return on investment for all activities.
• Collaborate closely with marketing, sales, product, and corporate marketing teams to ensure alignment between regional marketing and sales strategies.