Sr. Growth Marketing Manager, Paid Social

View full description

Requirements:

• 6+ years of experience in managing paid social in DTC e-commerce.
• Proven track record of measurable results with hands-on experience on paid social channels like Meta, TikTok, Pinterest.
• Advanced understanding of media measurement methodologies and incrementality.
• Ability to develop hypotheses and tests using a data-informed, customer-centric approach.
• Leadership skills to manage and motivate a team, and influence cross-functionally.
• Adaptability in a fast-growing business environment with strong organizational and project management skills.
• Excellent analytical and communication skills to interpret data and articulate insights clearly.
• Creative problem solver with a proactive and collaborative mindset.

Responsibilities:

• Devise comprehensive strategies for paid social growth channels like Meta and TikTok to meet marketing targets.
• Manage daily planning, buying, measuring, and optimizing acquisition efforts to meet new customer and revenue goals.
• Lead the formulation of hypotheses and execution of tests to unlock incremental revenue.
• Monitor and optimize campaign budgets for efficient resource allocation and ROI.
• Conduct systematic analyses of campaign performance and report insights to relevant teams.
• Drive efficiencies in scaling paid social media campaigns, including reporting and creative management.
• Stay current with industry trends to ensure strategies remain innovative and competitive.