Digital Marketing Executive (non-IT)

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Requirements:

• Impeccable communication skills in English, both spoken and written, is a MUST.
• 6 years of marketing experience with at least 4 years in digital marketing.
• Strong understanding of both inbound and outbound marketing concepts.
• Proficient in SEO/SEM, Google Analytics, Facebook Advertising.
• Experience in keyword research analysis and optimization techniques.
• Hands-on skills with common digital marketing tools and platforms.

Responsibilities:

• Design and develop the company’s digital marketing strategy including content marketing and brand awareness.
• Conduct audience research to identify marketing opportunities.
• Create and optimize content for the company's website.
• Implement the social media marketing strategy and manage lead generation.
• Measure key online marketing metrics and recommend performance improvements.
• Engage with leads via online platforms and manage email marketing campaigns.