Retention Marketing Manager

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Requirements:

• Bachelor’s degree in Marketing or other related field.
• 5+ years of hands-on retention marketing experience in a DTC subscription e-commerce business.
• Exceptional timeliness and accuracy in work.
• Strong ethics in leadership and behavior.
• Outstanding communication skills to engage with all organizational levels.
• Passion for wellness community and herbal medicine.
• Previous experience at a high-growth startup and with relevant tools (Klaviyo, Attentive, etc.) is a bonus.

Responsibilities:

• Develop and implement lifecycle marketing strategies to engage customers at various stages, including email, SMS, direct mail, subscription, & loyalty.
• Oversee the creative process: brief copy & creative for campaigns, provide feedback & approval.
• Identify key touchpoints and opportunities for customer interaction and improvement.
• Plan, execute, and optimize multi-channel marketing campaigns.
• Report key metrics such as lifetime value (LTV), reorder rates, and churn rates to optimize marketing strategies.
• Collaborate with digital, creative, marketing, and operations teams.
• Analyze campaign data and conduct cohort analysis to inform key strategies.
• Manage relationships with external partners such as Attentive, Klaviyo, Recharge, etc.