Senior Account-Based Marketing Strategist

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Requirements:

• Has 10+ years of relevant experience in B2B SaaS marketing and GTM functions, including 3+ years in a focused ABM role.
• Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact.
• Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
• Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools.
• Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales.
• Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients.
• Embodies EAGER values - ethical, adaptable, gritty, empathetic, and remarkable.
• Inspired by MOVE principles - move fast and learn faster; obsess about creating customer value; embrace healthy disagreement rooted in trust.

Responsibilities:

• Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts.
• Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
• Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs.
• Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment.
• Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
• Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.