Lead Content & Copywriter

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Requirements:

• Proven track record in creative writing that combines storytelling and business objectives.
• Expertise in writing engaging product descriptions with a focus on conversion.
• Keen attention to detail with strong command of English grammar and punctuation.
• Strong collaboration capabilities across marketing, e-commerce, and product development.
• Management experience mentoring junior writers and leading a creative team.
• Ability to manage multiple projects and deadlines effectively.
• Sales-driven mindset for writing conversion-focused copy.
• Awareness of current trends in digital content and copywriting.

Responsibilities:

• Write sharp, engaging product descriptions for the website, focusing on unique selling points.
• Develop creative copy for seasonal campaigns across various media channels.
• Create shareable social media content in collaboration with marketing and social teams.
• Work with the SEO team to produce keyword-rich content that boosts visibility.
• Review and approve content from the social writing team for quality and consistency.
• Collaborate with cross-functional teams to ensure clear product messaging.
• Mentor and provide direction to the social content writing team.
• Maintain high standards for editing and proofreading all written content.
• Push for innovative storytelling to engage the customer base.