Retention Marketing / Email Marketing Specialist

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Requirements:

• Minimum 4+ years of professional experience in email and SMS or retention marketing, preferably in DTC.
• Proficiency in Klaviyo and Attentive.
• Strong understanding of web analytics (e.g., Google Analytics 4, Polar) and attribution tools.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent project management and organizational skills for managing multiple campaigns.
• Demonstrated success in managing and optimizing email and SMS strategies to meet KPIs.
• Exceptional communication and interpersonal skills for team collaboration.
• Nice-to-Haves: copywriting skills, design sense, or SEO experience.

Responsibilities:

• Collaborate with Ecommerce and Creative teams to develop and implement data-driven strategy for email and SMS.
• Utilize strategic customer segmentation, personalization, and cohort analysis to accelerate customer and revenue growth.
• Evaluate the effectiveness of email and SMS campaigns by monitoring KPIs like open rate, CTR, CVR, and LTV.
• Extract data-driven insights to identify targeting, messaging, and creative opportunities.
• Develop and implement automation/flow campaigns based on product purchase insights and customer behavior.
• Conduct A/B tests to optimize campaigns.
• Identify opportunities for new strategies and techniques.