Associate Director, YouTube Ads

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Requirements:

• 3+ years of hands-on experience with all YouTube ad formats and objectives (Awareness, Traffic, and Video Actions).
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
• Meticulous attention to detail.
• Excellent communication skills.
• Strong quantitative skills.
• BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates).

Responsibilities:

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
• Manage all YouTube ad formats in Google Ads/Google Ads Editor (Bumper, Skippable, Non-skippable) with both Awareness and Conversion Objectives.
• Work with pre-sales teams to provide pricing and recommendations for YouTube campaigns.
• Act as the internal and external point of contact for live and upcoming campaigns, implement requested changes and ensure client requests are operationalized.
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.