Associate Director, Paid Social

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Requirements:

• 5+ years of hands-on experience with Facebook Ads Manager.
• Experience with TikTok, Snapchat, and YouTube is a plus, but not required.
• Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management.
• Strong written and verbal communication skills.
• Strong quantitative skills with meticulous attention to detail.
• BA/BS degree, including quantitative coursework.

Responsibilities:

• Build and manage paid social campaigns in alignment with media plans.
• Act as the primary contact and media expert for clients representing your assigned accounts.
• Make swift optimizations to ensure optimal pacing and performance.
• Provide clients with actionable insights and recommendations based on campaign goals and best practices.
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale.