Search Ads Specialist

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Requirements:

• 1-2 years of digital marketing experience.
• Minimum 1 year of hands-on experience with Search Engine Marketing.
• Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
• Campaign management experience in Local Search Ads, Performance Max, Standard Shopping, YouTube Ads, Display Advertising, or Bing Ads.
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.

Responsibilities:

• Set and adjust budgets for Local Search Ad campaigns to ensure optimal spend efficiency.
• Report on lead volumes to track and analyze campaign performance.
• Dispute questionable leads reported by clients to ensure accuracy and quality.
• Adjust bids to improve ad rank.
• Assist with the verification and document submission process for new locations launching local search ads.
• Monitor ad serving and proactively flag campaigns seeing a slowdown in impressions.