Lead Content & Copywriter

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Requirements:

• Proven track record in creative writing and copywriting.
• Expertise in writing engaging and conversion-driven product descriptions.
• Excellent command of English and attention to detail in content editing.
• Strong collaboration skills with marketing and product teams.
• Experience in managing junior writers and providing mentorship.
• Ability to manage multiple projects and deadlines effectively.
• Sales-driven mindset focused on driving conversions.
• Awareness of current trends in digital content and fashion industry.

Responsibilities:

• Write sharp, detailed, and engaging product descriptions that highlight unique selling points.
• Develop creative copy for seasonal campaigns and maintain brand stories across various channels.
• Create punchy social media content in collaboration with marketing teams.
• Develop keyword-rich SEO content to enhance visibility and traffic.
• Review and approve content for quality and consistency.
• Collaborate across functions to ensure clear product messaging.
• Mentor the social content writing team, providing guidance and feedback.
• Edit and proofread all content to ensure high standards.
• Push for innovative storytelling that aligns with trends and brand values.