Digital Marketing Strategist

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Requirements:

• 2-3 years of digital marketing experience with at least 1-2 years in an agency setting.
• Minimum 2 years of hands-on experience with Search Engine Marketing.
• Proficiency in Google/Microsoft Office Suite and Google Analytics.
• Strong understanding of full-funnel marketing and paid media.
• Experience with campaign development processes such as bid optimization and keyword research.
• Excellent communication, organizational, and project management skills.

Responsibilities:

• Own the execution, performance, and growth of Paid Media advertising campaigns.
• Tie efforts to clients' business goals and work collaboratively with account leadership.
• Manage paid search campaigns, including daily optimizations and strategic changes.
• Provide analysis and action plans based on campaign performance data.
• Participate in department meetings and seek continuous improvement actions.