Senior Product Manager, MarTech - Remote

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Requirements:

• 5+ years of experience in product management with a focus on martech/adtech platforms and marketing automation tools.
• Proven track record of leading cross-functional teams to build data-driven marketing platforms.
• Strong understanding of Customer Data Platforms (CDPs), data management, and their application in advertising and personalization.
• Hands-on experience with marketing technology (martech) or advertising technology (adtech) ecosystems, including campaign management, targeting, and personalization.
• Excellent communication skills, with the ability to translate complex technical requirements into user-friendly solutions for non-technical stakeholders.
• Strong project management and leadership abilities to drive the product development lifecycle from concept to launch.
• Prior experience in a customer-facing role, particularly with marketing, eCommerce, or media platforms.

Responsibilities:

• Lead the development and scaling of MarTech/AdTech platforms that enable Marketing Team members to autonomously set up and serve ads using data from the Customer Data Platform.
• Drive personalization of content across consumer touchpoints to enhance customer engagement.
• Collaborate closely with data science teams to leverage data insights for optimizing advertising campaigns and content personalization strategies.
• Define and execute the product roadmap, ensuring alignment with business goals and consumer needs.
• Ensure platform scalability and flexibility to support ongoing marketing automation and personalization initiatives.
• Foster strong partnerships with marketing, data science, and engineering teams for seamless integration across systems and tools.