Specialist, Campaign Execution and Strategy

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Requirements:

• B.Tech/MBA from a premier institution.
• Excellent analytical rigor and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to multitask and support various in-house projects.
• Proactive strategy development within deadlines.
• Energetic and self-motivated individual.
• Flexibility with shifts: AU (7am-4pm IST), UK (2-11 pm IST) or EST (5pm-2 am IST).
• Strong work ethic, hunger to learn, and drive for improvement.
• Problem solver and doer.
• Comfortable working independently and in a team environment.

Responsibilities:

• Manage brand performance/engagement campaign portfolios and be accountable for meeting client KPIs, performing regular analysis, and facilitating campaign growth.
• Build strong coherence with the vertical team: account strategists, client partnerships, ad operations, engineering, products, creative strategist, and supply team.
• Probe into and troubleshoot campaign setups and implement necessary changes to achieve technical accuracy.
• Help identify and close new business via strategic analysis and execute campaigns to maximize partnerships.
• Monitor accounts with attention to detail and provide insights for growth and retention.
• Develop market expertise in specific verticals and broader marketing trends for client business growth.
• Contribute and lead initiatives as part of the vertical team, cross-training in campaign execution and technology.