Email Marketing Strategist

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Requirements:

• Proven experience in email marketing strategy, preferably in an agency setting or as a freelancer.
• Strong understanding of email marketing platforms, with experience mainly in Klaviyo.
• Excellent communication skills, both written and verbal.
• Ability to analyze data and create detailed reports and presentations.
• Knowledge of email copywriting and design principles.
• Familiarity with tools like Notion and Slack.

Responsibilities:

• Collaborate with clients to understand their goals and develop tailored email marketing strategies.
• Create and manage monthly email marketing plans and calendars.
• Analyze campaign performance data to identify opportunities for optimization and improvement.
• Work with copywriters and designers to ensure all campaigns align with brand voice and objectives.
• Develop segmentations, automation flows, and launch series to maximize engagement and conversions.
• Stay up-to-date with email marketing trends and tools to drive innovation in campaigns.