Paid Digital Marketing Manager

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Requirements:

• 3+ years of experience in digital marketing involving paid search, paid social, and programmatic digital.
• Experience collaborating with multi-functional teams and agencies.
• Highly analytical mindset and strong data-driven decision-making skills.
• Extensive hands-on experience with Google Ads, Facebook, Microsoft Ads.
• Ability to work in a fast-paced environment with tight deadlines.
• Excellent quantitative and analytical skills.
• Familiarity with Sales, Marketing, and Finance leadership.
• Experience with keyword strategy for SEM and SEO.
• Familiarity with Google Merchant Center and Google Shopping Ads.

Responsibilities:

• Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other channels.
• Drive funnel acquisition and optimization through performance marketing.
• Manage performance marketing campaigns globally across SEM, programmatic display, paid social, and affiliate marketing.
• Utilize marketing tools to create digital marketing programs and help generate demand.
• Create tailored audience lists for targeted campaigns.
• Practice data-driven decision making for campaign management.
• Forecast, monitor, and report performance marketing budgets.
• Develop A/B testing optimization strategies.
• Evaluate emerging media strategies and rebalance marketing channel allocations.
• Partner with Brand and Campaign Marketing teams to develop integrated marketing plans.