Paid Media Analyst

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Requirements:

• 6+ months of paid media experience.
• Bachelor’s degree required.
• Excellent attention to detail.
• Strong internal and external communication skills.
• Desire for strategic, proactive, creative thinking.
• Strong work ethic in a fast-paced environment.
• Exemplary organization and time management skills.
• Basic to intermediate Microsoft Excel skills.
• Ability to work independently and as part of a team.

Responsibilities:

• Create, manage and optimize paid media campaigns for clients across various ad networks.
• Monitor the pacing of campaigns to ensure appropriate delivery.
• Analyze campaign performance and implement strategies for improvement.
• Track and report performance metrics to stakeholders.
• Communicate campaign status and strategies to improve performance.
• Conduct competitive research and implement strategies.
• Provide recommendations for landing page optimizations.
• Stay updated on paid media best practices.
• Collaborate with the operations team on new campaigns.
• Support internal stakeholders with paid media requests.