Paid Social Media Buyer (Enterprise)

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Requirements:

• Bachelor's degree in Marketing or a related major.
• 5+ years of experience in performance marketing in social media.
• Knowledgeable in automation tools, Google Analytics, and ad creative testing tools.
• Experience in managing large spending accounts while optimizing performance.
• Strong problem-solving abilities and project structuring skills.
• Effective communication skills across all employee levels.
• Ability to manage time in a fast-paced environment.

Responsibilities:

• Responsible for executing paid digital media campaigns on various networks including Facebook, Twitter, and YouTube.
• Lead day-to-day operations as the subject matter expert for clients, providing strategic recommendations, analysis, and reporting.
• Develop media strategy and build paid media plans considering audience targeting, messaging, and optimizations.
• Analyze performance data and offer insights and action plans.
• Continually measure and optimize campaign performance while establishing benchmarks.
• Communicate campaign details with clients and prepare reports on performance.