Copywriter Lead

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Requirements:

• Proven experience in direct response copywriting, with a strong portfolio of landing pages and advertorials.
• Expertise in crafting long-form, persuasive content that drives conversions.
• Strong leadership and mentoring skills.
• Excellent written and verbal communication skills in English.
• Proficiency in using AI tools for copywriting and content creation.
• Ability to work effectively in a fast-paced, remote environment.
• Experience with multi-channel marketing campaigns.
• Understanding of conversion rate optimization (CRO) principles.

Responsibilities:

• Create high-converting, persuasive copy for landing pages and advertorials.
• Develop compelling narratives and sales arguments that drive customer action.
• Optimize landing pages for conversion rate and user experience.
• Lead and mentor a team of copywriters, providing guidance, feedback, and training.
• Oversee quality control for all copy produced by the team.
• Write copy for quizzes, articles, and marketing emails.
• Generate hooks and write ad scripts for various platforms.
• Stay up-to-date with industry trends and implement innovative copywriting techniques.