Brand Content Creator

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Requirements:

• 8+ years of experience in social media management and content creation within DTC/consumer brands.
• Experience in an ecommerce startup environment with versatility.
• Creative thinking for engaging content topics.
• Proficiency in graphic design tools like Figma and Photoshop.
• Video editing skills using Adobe, Final Cut, etc.
• Excellent writing and editing skills with tone adaptation.
• Familiarity with influencer campaign management.
• Strong communication skills for relationship building.
• Ability to analyze KPIs and refine strategy based on data.
• Understanding of copyright and IP laws.
• Strong project management skills.
• Adaptability to changing priorities.
• Passion for relaxation and social impact.

Responsibilities:

• Take full ownership of social media channels and blog to amplify brand stories and social impact.
• Implement cross-platform strategies to enhance brand presence and support revenue goals.
• Plan and manage content calendars considering trends and events.
• Craft visually compelling content for social media platforms.
• Build relationships with influencers and content creators.
• Research and compose SEO-optimized blog posts.
• Organize and manage media asset libraries.
• Coordinate photo shoots and manage logistics.
• Engage with the customer community for user-generated content.
• Analyze KPIs/ROI to refine content strategies.