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Yellow Leaf Hammocks

👥 1-400

Yellow Leaf Hammocks is a social enterprise selling handcrafted, eco-friendly hammocks made by artisan mothers in rural Thailand. Their mission is to alleviate poverty by creating sustainable jobs and empowering families. They are a B Corp, meaning they meet high standards of social and environmental performance, accountability, and transparency. They sell directly to consumers (DTC) and are known for their comfortable hammocks and commitment to ethical sourcing. Yellow Leaf uses social media, influencer marketing, and e-commerce to reach customers.

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🔥 Brand Content Creator
Posted 2024-10-18

📍 United States

🔍 Home and outdoor lifestyle

  • 8+ years of experience in social media management and content creation within DTC/consumer brands.
  • Experience in an ecommerce startup environment with versatility.
  • Creative thinking for engaging content topics.
  • Proficiency in graphic design tools like Figma and Photoshop.
  • Video editing skills using Adobe, Final Cut, etc.
  • Excellent writing and editing skills with tone adaptation.
  • Familiarity with influencer campaign management.
  • Strong communication skills for relationship building.
  • Ability to analyze KPIs and refine strategy based on data.
  • Understanding of copyright and IP laws.
  • Strong project management skills.
  • Adaptability to changing priorities.
  • Passion for relaxation and social impact.

  • Take full ownership of social media channels and blog to amplify brand stories and social impact.
  • Implement cross-platform strategies to enhance brand presence and support revenue goals.
  • Plan and manage content calendars considering trends and events.
  • Craft visually compelling content for social media platforms.
  • Build relationships with influencers and content creators.
  • Research and compose SEO-optimized blog posts.
  • Organize and manage media asset libraries.
  • Coordinate photo shoots and manage logistics.
  • Engage with the customer community for user-generated content.
  • Analyze KPIs/ROI to refine content strategies.

Project ManagementFigmaGraphic DesignStrategyContent creation

Posted 2024-10-18
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